E-Commerce

Milagros Jewelry

A fine-jewelry storefront built around a natural-diamond catalog and a step-by-step custom ring designer, with full category navigation and price/shape filtering.

Project Overview

Milagros Jewelry needed a storefront that could sell both off-the-shelf pieces and fully custom engagement rings without splitting the experience into two separate sites. Shoppers browsing necklaces, earrings, or bracelets and shoppers designing a one-of-a-kind ring move through the same catalog, the same navigation, and the same checkout.

The custom ring designer is the centerpiece: a guided, step-by-step flow that walks a shopper from diamond shape through setting, metal, and final price — turning what's usually an in-store, appointment-only process into something anyone can do from their phone in a few minutes.

How It Works

Shoppers land on a mega-navigation covering diamonds, engagement rings, wedding bands, jewelry categories, and buying-guide content, with filters to sort the catalog by price or shape. The ring designer runs as its own guided flow — pick a shape, choose a setting, select a metal, and watch the price update live — before adding the finished design straight to cart alongside any ready-made piece.